11. Consumer insights, COVID-19 societal trends, and mentorships with Nicky Bryson.

How do shifts in cultural and societal behaviours set the course of our institutions, businesses and Government?

In episode 11 of The B-side, I speak to Nicky Bryson, Director of Brand & Consumer Insight at PWC and Founder of The Trenches.

Nicky is a brand, marketing and cultural strategist with a foundation in business, psychology and research. Her experience spans research agencies, creative agencies and consultancies, where she’s guided the strategic direction of a portfolio of iconic clients including Woolworths, Amazon, Commonwealth Bank, Macquarie Uni, Myer, GIO, Caltex, and Vodafone.

We discuss the work she does at PWC, advising both Government and institutional clients on the social tone of Australia, as well as the macro and micro trends that are influencing sentiment and behaviour in a pre-and-post COVID-19 world.

She speaks from her own experience, about some of the struggles young people contend with while trying to carve out careers in the highly competitive creative and marketing industries. And why she created The Trenches, a new cross-industry, free and inclusive mentoring initiative for young people working across Creative, Media, Consulting, Marketing, Publishing and Technology.

Nicky is a super cool, super smart, and an incredibly talented visionary for the industry. We had a fascinating chat, and I highly enjoyed it. I'm certain you will too.

You can find Nicky Bryson here:
https://au.linkedin.com/in/nicky-bryson-b1032938
And learn more about The Trenches here:
https://www.thetrenches.com.au