38. Creative agency leadership, customer ecosystems, and client success with Patrick Rowe

How can we craft connected customer experiences in an increasingly fragmented media landscape?

In episode 38 of the B-side, I had the privilege of speaking with Patrick Rowe, CEO of Saatchi and Saatchi Australia.

Patrick is a creative agency leader with a proven track record of building high-performance agencies that deliver impactful, award-winning work. With over 20 years as a senior member of the Publicis Groupe team, working across Sydney and Melbourne with a wealth of expertise in retail, government, automotive, and financial services, Patrick's insights are invaluable.

He shares details of his mission and his vision for leading Saatchi and Saatchi into new areas of opportunity and growth, as well as his leadership philosophy. Patrick discusses how the agency is helping brands optimise their marketing strategies across traditional and digital platforms, creating cohesive connected customer ecosystems. We also explore how advertising agencies can enhance the complete customer experience.

And Patrick discusses the key ingredients for a successful client and agency partnership while unpacking the details of the client growth loop.

This was a truly thought-provoking conversation. Patrick's deeply caring style of leadership, rock-solid strategic mindset, and down-to-earth approach is truly inspiring. I hope you enjoy the interview as much as I did. Cheers!