42. Coaching, curiosity, & media communications with Jason Tonelli
How does prompt engineering, sports coaching, and driving ROI intersect with media communications?
On episode 42 of The B-side with James Barrow podcast I chat with Jason Tonelli, CEO of Zenith Australia. Jason brings over two decades of profound expertise in media, technology, and advertising to our conversation. His career path weaves through pivotal roles, from driving digital marketing revolutions to steering innovative creative businesses. At the helm of Zenith Australia, Jason champions excellence in media solutions and collaborative ventures across diverse industries.
Beyond his pivotal role at Zenith, Jason is a trailblazer actively shaping the industry landscape through influential board positions, including the Audited Media Association of Australia (AMAA) and the School of Marketing and Advertising at RMIT University. His visionary leadership and forward-thinking strategies underscore his dedication to propelling the media and advertising sectors forward.
Jason shares insights drawn from his extensive experience. Together, we explore pivotal themes reshaping the industry like:
AI and Media Communications: Discover the intriguing blend of AI, prompt engineering, and fostering curiosity within media communications. Jason unravels how these elements converge to reshape problem-solving methodologies and cultivate a culture of continuous learning within media organisations.
Zenith's ROI Strategies: Explore the strategies behind Zenith's renowned title as "The ROI Agency." Jason offers insights into the agency's methodologies, consistently delivering tangible returns on investments within the dynamic media landscape.
Leadership Coaching and Team Success: Delve into the nuanced parallels between leadership coaching and sports coaching. Jason shares invaluable perspectives on tailored coaching approaches, emphasising their profound impact in amplifying individual skills, fostering cohesive team dynamics, and steering overall success within corporate environments.
This was a cracking episode, packed with highly engaging insights, providing fresh perspectives and thought-provoking ideas that redefine success within the landscape of media and advertising. I hope you enjoy it as much as I did. Cheers!