44. Tea breaks, brand campaigns, and Arnott's biscuits with Toby Aldred.

On episode 44 of the B-Side podcast, I catch up with Toby Aldred, the newly appointed Managing Director of Saatchi & Saatchi Australia and Chief Client Officer The Neighbourhood. With close to two decades worth of experience at two of the world's leading ad agencies, Saatchi & Saatchi and M&C Saatchi, in London and Sydney, Toby's insights on the business of creativity are remarkable.

As a long-termer at Saatchi & Saatchi, Toby's track record speaks volumes. From spearheading Effie award-winning brand campaigns to nurturing client relationships, he's at the forefront of creative effectiveness and client success.

Toby and I go behind the scenes on the recent award-winning "Life's Little Moments" campaign for Arnott's, where we explore some of the strategic thinking that went into it, and some of the marketing decisions that led to its success. We jam on commercial creativity, leadership, and all things advertising effectiveness, cricket (which I know very little about), and most importantly why he called his cavoodle 'Kitten'. He shares his passion for collaboration, dedication to his team, maintaining perspective, and a healthy work-life balance.

This episode offers a candid glimpse into Toby's world, showcasing his commitment to driving results and shaping the advertising landscape. His down-to-earth nature, super sharp wit, and insights into the industry make for a wonderfully informative and inspiring listen. So grab yourself a cuppa and an Arnott's biscuit, and enjoy my chat with Toby. Cheers.