22. Right-brain thinking, good ideas, and million dollar teddies with Alex Wadelton.

What does it take to create a truly good idea?

In episode 22 of the B-side, I speak to Alex Wadelton, a creative director and author from Melbourne, with over 20 years experience in the advertising industry.

Alex has created award-winning advertising campaigns for clients such as the AFL, Cricket Australia, Wrigley’s, The University of Melbourne, Gatorade, and Schweppes. And he’s come up with some ideas, that have done a world of good too.

Like the statue of indigenous AFL superstar, Nicky Winmar’s iconic and defiant stance against racism. The Future Landfill campaign. Where he took on the might of Woolworths and their ‘Ooshies’ collectibles, highlighting how a short-term sales promotion, featuring crappy little plastic toys, can cause long-term damage to the environment.

And he’s just launched the ‘Million-dollar teddy bear’ for Epilepsy Action Australia to help support people of all ages with epilepsy.

His first book ‘The Right-brain Workout’, which he co-wrote with Russell Howcroft, was a bestseller and they’ve recently launched the follow up ‘The Right-brain workout 2’.

Alex is a passionate, humble and super nice guy, doing some incredibly good work that we should all get behind, and be inspired by. I really enjoyed our chat, and I’m sure you will too.

Learn more about Alex and his awesome initiatives, like the ‘Million Dollar Teddy Bear’ below:

https://milliondollarteddybear.com/
https://www.stuffbyalexwadelton.com/nickywinmarstatue
https://www.stuffbyalexwadelton.com/the-melbourne-shuffle-marathon
https://www.stuffbyalexwadelton.com/futurelandfill